Seeds Partners With AllianceBernstein to Expand Values-Aligned Portfolio Offering

Seeds Partners With AllianceBernstein to Expand Values-Aligned Portfolio Offering

Partnership will enable Seeds to offer additional asset class exposures for delivering holistic, values-aligned portfolios to investor clients.
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Seeds, a financial technology firm that empowers financial advisors to offer their clients a more intentional and personalized investing experience, has partnered with AllianceBernstein (AB) to further its efforts toward offering multi-asset-class, values-aligned portfolios to financial advisors. Through the partnership, advisors on the Seeds platform will gain access to a wider range of investment options to meet their clients’ environmental, social, and governance (ESG)-based investing objectives.

The AB partnership is the second major collaboration announced by Seeds in recent weeks, following its integration with JUST Capital to deliver comprehensive and actionable insights into ESG-based investor portfolios. Advisors on the Seeds platform will benefit from AB’s longstanding reputation of delivering quality investment management solutions and its track record of corporate social responsibility.

Seeds users will initially gain access to AB’s Municipal Impact Portfolio, a separately managed account strategy, with plans to add additional ESG-focused strategies throughout the year. Seeds will present AB strategies as part of diversified portfolio proposals that more comprehensively reflect investor values and financial goals. Through the Seeds platform, advisors can assess investor needs and preferences through a simple diagnostic process, then present a holistic allocation that can fully replace traditional portfolios. With Municipal Impact, Seeds can now offer tax-free bond exposure with real-world impact.

“AllianceBernstein is at the leading edge of the industry in offering sustainable approaches for the sake of both values alignment and returns,” said Seeds co-founder and CEO Zach Conway. “By partnering with AB, we’re able to offer a more complete asset allocation so investors don’t need to forsake values for particular asset class exposure.”

“We are happy to engage and collaborate with Seeds in the thoughtful and rigorous construction of municipal portfolios that look to address environmental and social disparities for historically excluded communities,” said Eric Glass, Portfolio Manager—Fixed Income Impact Strategies at AllianceBernstein.

Read the full press release for more information.

About Seeds Investor

Seeds was founded in 2019 by Zach and Michael Conway, both financial advisors who recognized that—despite burgeoning demand for personalization and a deeper experience around investing—many of their peers lacked the requisite tools and confidence to effectively meet clients’ needs. Since its inception, Seeds has been quietly building out its platform and powerhouse team, adding seasoned veterans from Russell Investments, BlackRock, J.P. Morgan, UBS Wealth Management, and Charles Schwab. With additional wealthtech talent from firms like Farther Finance, Seeds has already onboarded select advisor firms including One Seven, Southern California-based KWB Wealth, and Ohio-based Cunningham Wealth Management.