Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors

Seeds Partners With JUST Capital to Deliver Deeper Portfolio Impact Insights to Advisors and Investors

March 15, 2021
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Seeds, a financial technology firm that empowers financial advisors to offer clients a more intentional, purposeful, and personalized investing experience, has partnered with JUST Capital to deliver engaging impact insights to advisors and the clients they serve. Co-founded in 2013 by leaders in business, finance, and civil society, including Paul Tudor Jones II, Deepak Chopra, and Arianna Huffington, JUST tracks, analyzes, and ranks companies on the issues that Americans care about most.

Seeds’ portal experience will present new impact scores based on JUST’s stakeholder performance data, all related to specific issues such as pollution, human rights, and workforce inclusion. Scores will show how portfolios perform compared with the universe of investible companies, adding context for investors to better understand their relative impact. In Seeds, advisors can assess investor profiles and preferences, then present a tailored, holistic portfolio and related impact metrics — all in one experience.

“We’re excited to partner with Seeds to drive capital toward more just companies that are doing right by their stakeholders,” said Martin Whittaker, CEO of JUST Capital. “Our team at JUST is focused on innovative ways to elevate the priorities of the public and incentivize companies to adopt just business behaviors. By partnering with Seeds and delivering our best-in-class impact insights, we look forward to engaging with a wider pool of values-aligned investors in our work.”

“Getting the impact story right is critical so that clients can really feel how the advisor has connected the dots through the entire journey,” said Seeds co-founder and CEO Zach Conway. “By partnering with JUST, we’re able to offer a more compelling and complete story so advisors can inspire and engage more clients.”

Read the full Press Release for more information

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