Disclosures

Metrics Calculations:

‍100% increase in prospect conversions

‍For Seeds’ beta users, this is the increase in a 12-month period of prospects choosing to become clients (~90%) when using Seeds versus the prior 12-month period when not using Seeds (~45%). In 2021, there were 16 organic new prospect opportunities, 7 of which converted to clients. In 2022, there were 14 organic new prospect opportunities, 12 of which converted to clients.

‍3x faster conversion

‍For Seeds’ beta users, this is the increase in a 12-month period of prospects converting to clients (~20 days) when using Seeds versus the prior 12-month period when not using Seeds (~60 days). In 2021, the organic new prospect opportunities that ultimately closed took on average approximately 60 days to close. In 2022, the organic new prospect opportunities that ultimately closed took on average approximately 20 days to close.

‍25% increase in current client assets

‍For Seeds’ beta users, this is the increase in a 12-month period of net new assets from existing clients when using Seeds versus the prior 12-month period when not using Seeds. Net new assets are defined as client assets previously held away from an advisor (not from market growth).